WASHINGTON – 14 September 2018: Egypt participates for the first time in US-sponsored cultural-exchange program, Center Stage, in its fourth edition, with three music ensembles from Cairo touring across the US.
The public diplomacy initiative was launched by the US Department of State in 2012, bringing to American soil, a range of 154 artists in 24 ensembles from nine different countries.
The Egyptian bands participating in the fourth season are: Dina el- Wedidi, Youssra el-Hawary and Karkade. Two Ukranian bands are also partaking in the fourth season.
Speaking with the US Embassy’s Press Attaché Samuel Werberg about the Egyptian artists’ participation, he said that “Each group chosen from Egypt to participate this year brings something unique that American audiences would not normally be exposed to.”
He added that “the groups are also chosen based on their level of professionalism, their ability to sustain a lengthy tour across America, and their potential to move to a much higher level of international recognition through this program.”
Werberg further explained to Egypt Today that music is among similarities that bind Egypt and US together, and that they look forward to seeing how Egyptian artists will interact with American artists and others during the tour.
“If the result of this program is a better understanding of Egypt and Egypt’s rich culture diversity by the American audience members, then we will consider that a great success,” he continued.
The fourth season kicked off on Sept.6. Karkade was the first band to arrive in Washington, followed by Youssra el-Hawary on Sept. 9, and Dina who will depart from Cairo to DC on late Thursday.
On board of her flight to DC, Egypt Today covering the program this year meets with Dina and her band, who spoke about their excitement to be part of this season and their high expectations of a successful tour across different US communities.
On Center Stage
With around 85 US communities visited during the past years, the initiative aims to expand the audience platforms of the participating bands globally and expose the US audience to different cultures.
In-door and out-door concerts, residencies in large and small cities, workshops, community gatherings and educational and artist-to-artist activities are features of each tour’s intensive schedule.
Bands participating in the program are selected by nominations made by artists, US Embassy personnel and people with knowledge about art ensembles in the identified countries.
The selection process is administered by the New England Foundation for the Arts and Lisa Booth Management after nominations are reviewed by a panel and delegations’ travel to each country to meet with candidates.
“Since 2012, the program has welcomed important new voices into our national cultural dialogue, enlarging our world and sharing diverse, global perspectives directly with communities in the U.S. and via real time virtual interactions with fans and allies abroad,” according to Center Stage’s website.
As the aims of the program are two-fold, Werberg went on explaining that a number of groups who previously participated in the program managed to make new professional contacts that they have then used to get booked for tours and events in US on their own.
“This is the ideal outcome for this, that Egyptian artists and others will have direct connections with their counterparts and music professionals in America, one of the biggest music markets in the world,” he noted.
Who are the bands selected this year?
A mix of innovative original music in content and style, a charismatic charm and a distinctive voice paved the way to fame for song-writer and accordionist Youssra el-Hawary.
Hawary first started with playing accordion, and then she began singing about real-life events that influenced her. Hawary is visiting the US for the first time as part of her participation in Center Stage’s fourth season.
“Perfect, easy magic. I'm totally hooked on music by this folkie-ish, indie-ish, chanson-ish singer/songwriter from Egypt armed not with a guitar, but ... an accordion,” said NPR’s All Songs Considered.
Her music was greatly inspired by the 2011 Revolution in Egypt. In 2012, she released her first hit single “El Soor” (The Wall), which was a satirical, political take on the Egyptian situation then.